It’s our imperfections that make us individual. This is about feeling comfortable in your own skin. We want men to look at themselves in the mirror and like who they see. The products aren’t about making you look younger or stopping the ageing process. It’s about working with what you’ve got.
We want all men to reclaim their masculinity and self confidence on their own terms. We work smarter not harder, (we all know a bloke that can fix your car, mates that can upgrade your computer and mates that can get you tickets to the finals.) We’ll forget a thing or too but it doesn’t mean we don’t care - we’ll go the extra mile to make up for it.
Come as you are
Brutal truth is the brand that sees the best in you. We believe that whether you’re young or bold, tuned in or tuned out – each and every guy has something uniquely individual that separates him from the pack. We believe every man is truly equal and every man has a story worth telling. So long as it’s true.
Built for every man
We are committed to delivering a balance of naturalness, affordability and sustainability and make it accessible to everyman. That’s the truth.
We are approaching the market from different angle. We’re interested in flipping the conventions and doing things our own way. We’re not trying to change the game, maybe just jump a little higher than everyone.
Skincare is available nationally at your local Woolworths Store.
Antiperspirants can be found at your local Woolworths and Woolworths Metro Store.