COME AS YOU ARE
We are bringing a real approach to men’s skincare. We believe it’s our imperfections that make us individual. It’s about working with what you’ve got.
ALL NATURAL ANTIPERSPIRANT
indispensable products for the everyday man
CORE VALUES
Our commitment to the following values ensures that everything we do passes both the pub test and the sniff test.
HONEST
Honesty is key to Brutal Truth’s communications, even if it means sharing an inconvenient truth or two. We’ll speak our mind, state what we believe to be right, admit when we’re wrong and show everything we’ve got to hide.
RELIABLE
Brutal Truth products are built for daily use, utilising robust ingredients set for whatever man can throw at them. We aspire to earn a place alongside the classics (think Swiss Army Knife, M65 Jacket, Blundstone Boot), an indispensable product for the everyday man.
NATURAL
Our products are made in Melbourne using Australian native extracts like Tasman Pepper Berry and Australian Rainforest Lime.
As a socially responsible company, our products are formulated without aluminium, zinc, parabens, synthetic fragrances or colours - and they’re certainly not tested on animals.
CONFIDENT
Brutal Truth is a challenger. An underdog. It stands on it’s own in the marketplace. It will not perpetuate topical trends or beauty bullshit. Brutal Truth will not offer superfluous items, only what men truly need.
Take it or leave it.
UTILISING AUSTRALIAN NATIVE EXTRACTS
RESPECTS
Brutal Truth acknowledges the traditional custodians of the land on which our products are made and we pay our respects to elders past, present and emerging.